Alsco Uniforms: The It Pays to Keep Clean Podcast

Growth is Our Water Interview Series: Jean-Francois Gravel on trust and communication

Feb 4, 2025
Jean-Francois Gravel, Regional Manager for ALSCO Uniforms in Canada, brings a wealth of experience in sales and growth to the table. He discusses the vital role of trust and communication in building customer relationships, sharing insights from a successful spa business case. Gravel emphasizes the importance of effective onboarding and a growth-focused mindset, highlighting how collaboration can transform an organization's culture. The conversation also touches on navigating customer relations in the Canadian market and the strategic significance of structured programs for future growth.
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INSIGHT

Seeing Untapped Market Potential

  • Jean-Francois saw untapped market potential quickly after joining ALSCO and pushed for sales growth.
  • He believes the market knows Alsco exists but not the full scope of what Alsco can deliver.
INSIGHT

Build Teams Around Winning

  • Jean-Francois builds teams around winning and emphasizes having experienced and promising people.
  • He links operational support directly to sales success and a desire to win.
INSIGHT

Growth Strategy Aligns With Timing

  • Growth-as-our-water aligned with Jean-Francois's prior growth mindset and existing practices.
  • He credits ALSCO's timing, culture, and added support for enabling accelerated growth.
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