The Audible-Ready Sales Podcast Prepping Others for Your Sales Calls
Apr 29, 2025
Join sales leader John Kaplan as he dives into the essential art of preparing others for sales calls. He emphasizes that equipping team members with critical deal information can greatly reduce stress and enhance effectiveness. Kaplan shares strategies to set clear goals and roles, ensuring a collaborative approach that keeps conversations focused. Additionally, he advocates for thorough debriefing and consistent preparation to drive continuous improvement in sales interactions. Tune in for insights that can transform your sales approach!
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Prepare and Define Clear Call Goals
- Provide your team and yourself with clear fluency on the deal's status and what information is missing.
- Define a clear, focused goal for each sales call to avoid trying to accomplish too much.
Clarify Roles and Own Calls
- Always define the role you want others to play during sales calls and clearly communicate it.
- Avoid letting others take over your sales call, as it risks losing your power and customer relevance.
Protect Your Sales Power
- When customers only interact with sales leadership, it reduces the original sales rep's future influence.
- Sellers should guard their relevance by purposefully managing roles and engagement during calls.