The GaryVee Audio Experience Over-communicate to Maintain Customers | Coffee & Commerce Episode 14
Jul 21, 2020
Vala Afshar, Chief Digital Evangelist at Salesforce, shares insights on the vital role of genuine connections in business. He emphasizes the power of kindness and selflessness in networking, recalling a memorable Dreamforce encounter. The discussion transitions into the evolving landscape of e-commerce and the need to adapt to consumer behavior shaped by technology. Vala highlights the importance of empathy and transparency for customer loyalty, as well as strategies for building a sustainable business amidst uncertainty.
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Vala and Gary's First Meeting
- Vala Afshar recounts meeting Gary Vee at Dreamforce 2011, highlighting Vee's generosity in reaching out.
- Vee's genuine connection, demonstrated by sharing his family's immigration story, left a lasting impact on Afshar.
The Importance of Sharing
- Vala Afshar realized in his 40s that success comes from the movement of resources, not just accumulation.
- He credits Gary Vee for inspiring him to share his knowledge, leading to his role as an evangelist.
The Art of Giving
- Give without expecting anything in return, even if the other person doesn't reciprocate.
- Many people confuse genuine giving with manipulation, seeking something in return.