Vala Afshar

Vala Afshar, Chief Evangelist at Salesforce and an insightful author, joins a dynamic discussion on the transformative power of AI in business. They delve into the concept of the 'existing market trap' and its pitfalls, highlighting the importance of creating new categories instead of simply improving existing ones. Afshar emphasizes the role of agentic AI as a co-founder in innovation and how it can shift SaaS models, urging businesses to adapt and engage with the community to thrive in an evolving landscape.

Vala Afshar, Chief Digital Evangelist for Salesforce, shares his inspiring journey from an Iranian refugee to a thought leader in technology. He discusses the importance of personal branding, resilience, and building connections. He also emphasizes the qualities of effective leadership and enhancing client relationships for positive outcomes.

Vala Afshar, Chief Digital Evangelist at Salesforce, shares insights on the vital role of genuine connections in business. He emphasizes the power of kindness and selflessness in networking, recalling a memorable Dreamforce encounter. The discussion transitions into the evolving landscape of e-commerce and the need to adapt to consumer behavior shaped by technology. Vala highlights the importance of empathy and transparency for customer loyalty, as well as strategies for building a sustainable business amidst uncertainty.