In the competitive world of SaaS, businesses struggle to attract new customers. However, there's a winning strategy that can help you outshine your competitors: shift your focus to your existing customers.
In this episode, Liz Pearce, GoDaddy's VP of Marketing, takes us behind the scenes to reveal how the powerhouse company attributes its success to relentless evaluation of customer value.
Liz delves into GoDaddy's comprehensive strategy for elevating customer value across their range of offerings, spanning domains, websites, and productivity tools. Emphasizing the importance of understanding the customer journey and delivering personalized recommendations, she unveils GoDaddy's culture of experimentation and data-driven practices. By harnessing customer activity metrics, they fuel significant growth.
Key Takeaways:
[1:10] Liz Pearce background and experience in startups
[3:55] Variety of products and services offered by GoDaddy
[5:30] Meeting customers at different stages of their entrepreneurial journey
[8:15] Understanding and analyzing customer behavior
[10:35] Segmentation and personalized recommendations based on customer needs
[12:30] Mapping out the typical user journey and analyzing different entry points
[14:15] Scoring customer value in the first 30 days
[16:45] Progressive onboarding and providing suggestions based on customer actions
[19:00] Product example and its positive impact on customer engagement
[20:20] Importance of testing and experimentation.
[21:40] Guiding people and giving suggestions to increase customer value
[22:10] Importance of pricing and customer success in increasing customer value
[23:35] Helping customers overcome activation hurdles
[25:00] Culture of experimentation at GoDaddy and how it drives growth
[26:20] The impact of small changes and experiments on customer experience
[27:30] Measuring and optimizing the product funnel to drive growth
[39:00] Celebrating experiments and learnings within the company
[31:20] Suggestions for small companies to start with customer conversations and feedback
About Liz Pearce:
Liz Pearce is a seasoned professional in the startup world, driven by a passion for entrepreneurship. With a background in marketing, she has successfully navigated various roles within startups, including project management software and B2B-focused augmented reality ventures. Currently, Liz serves as the VP of Marketing at GoDaddy.
Links:
Liz Pearce | LinkedIn
ProductLed Podcast
ProductLed Podcast