

MMMbop
Jun 2, 2023
In this podcast, the hosts talk about a random feature on LinkedIn and their experience working on a CSS selector course. They discuss the test and learn community, upcoming meetings, and offer discount codes for online courses. They reflect on the podcast's one-year milestone and plans for a future pronunciation segment. A guest shares his experience with marketing mix modeling and the challenges of data gaps, cross-site audiences, and manipulation. They discuss privacy regulations, attribution models, and the difference between attribution and incrementality in marketing. The Measure Up Podcast is introduced, along with future guests and social media channels. Casual conversation includes joining servers, AI mashups of popular songs, and the pleasure of having a guest on the podcast.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 4min
Test and Learn Community, Upcoming Meetings, and Discounts
03:40 • 11min
Pronunciations, PDFs, and Podcast Milestones
15:09 • 2min
Exploring Marketing Mix Modeling and its Relevance in the Digital Marketing Landscape
16:47 • 30min
Trends, Privacy Regulations, and Attribution in Marketing
46:35 • 8min
Introduction to the Measure Up Podcast and Future Guests
54:33 • 2min
Casual conversation, jokes, and music mashup ideas
56:45 • 2min