AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Snipd AI
In this podcast, the hosts talk about a random feature on LinkedIn and their experience working on a CSS selector course. They discuss the test and learn community, upcoming meetings, and offer discount codes for online courses. They reflect on the podcast's one-year milestone and plans for a future pronunciation segment. A guest shares his experience with marketing mix modeling and the challenges of data gaps, cross-site audiences, and manipulation. They discuss privacy regulations, attribution models, and the difference between attribution and incrementality in marketing. The Measure Up Podcast is introduced, along with future guests and social media channels. Casual conversation includes joining servers, AI mashups of popular songs, and the pleasure of having a guest on the podcast.
Read more
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Marketing mix modeling helps businesses analyze the relationship between marketing spend and sales to make informed budget allocation decisions.
- Distinguishing between attribution and incrementality allows marketers to better understand the incremental value of their marketing efforts.
Deep dives
Marketing Mix Modeling: A Statistical Approach to Analyzing Marketing Spend
Marketing mix modeling is a statistical model that looks for patterns between marketing spend and sales or conversions. It uses mathematical techniques to analyze the relationship between different marketing channels and their impact on revenue. The model examines how changes in marketing spend affect sales, helping businesses make informed decisions about budget allocation. While it's not necessary for smaller businesses with fewer channels, it becomes more valuable as marketing efforts and channels grow.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode