LOUDER with Greg Lunt #23 - George Ten - Turning Words Into Wealth
Nov 9, 2023
George Ten, a 12+ year marketing veteran and founder of CopyThinkers, discusses the psychology behind persuasive copy, building successful online communities, and his first ever podcast appearance. Also explores the power of personal branding, inside jokes in copywriting, and the importance of building a funnel and monetizing online.
AI Snips
Chapters
Transcript
Episode notes
From Desperation To Helping Others
- George joined X out of desperation after marriage and needing reliable income.
- Over time helping others became a real driver for him alongside personal goals.
Betrayal That Forced A Personal Brand
- George described being betrayed when a friend took control of a business he helped scale.
- The experience taught him to become the face of his brand to retain control.
Positioning Over Perfect Grammar
- George learned one word changes positioning more than perfect grammar.
- He believes the thinking behind words matters far more than commas or copy tricks.