26min chapter

LOUDER with Greg Lunt cover image

#23 - George Ten - Turning Words Into Wealth

LOUDER with Greg Lunt

CHAPTER

The Power of Inside Jokes and Positioning in Copywriting

They discuss the power of inside jokes and how they can be used to build connections with an audience. They also touch on the importance of positioning in copywriting, emphasizing that the success or failure of a campaign depends on how well the product is positioned.

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