In this episode, I talk to George Ten, a 12+ year marketing veteran and founder of the CopyThinkers community, a group dedicated to helping people learn how to sell anything online. One of George’s core beliefs is that great copy is not about the words you use, but the emotion and psychology behind them.
Among George's many accomplishments are an $8.5 million online store, multiple 6+ figure sales pages, 100,000 courses sold and an audience of over 200,000 social media fans and admirers.
Today, we talk about the psychology behind persuasive copy, how to build successful online communities, and why George chose LOUDER for his first ever podcast appearance.
TIMESTAMPS --
0:00 Intro
0:57 From Selfish Why to Helping Others
3:29 Transforming Lives Through the Community
5:45 Betrayal and the Power of Personal Brand
9:16 The Original Grammar Hippy and the Importance of Inside Jokes
13:51 The Strategy Behind the Words
15:30 Psychology of Persuasive Copy
18:36 Building a Successful Online Community
25:56 From Arrogance to Genuine Connection
28:15 Provocative Inspiration vs. Egotistical Bragging
31:19 Mastering Marketing Funnels
35:19 Long Form vs. Short Form & Personal Branding
39:30 George's First Podcast Ever
42:50 Vegan or Not?
43:11 The Email Avalanche Strategy
45:31 Why Doesn't George Have A Blue Check on X?
47:01 Business Focus vs. Personal Use
48:19 George's Secret Birthday
48:52 Passion Beyond Business
50:23 George’s Final Thoughts
Connect w/ George ⇩
📲 X - https://x.com/GrammarHippy
🎥 Instagram - https://www.instagram.com/grammarhippy/
📝 CopyThinkers Community - https://www.grammarhippy.com/spot
💻 35 Marketing Lessons - https://www.grammarhippy.com/35-marketing-lessons
Connect w/ Greg ⇩
💬 Join the Free LOUDER Telegram - https://greglunt.com/telegram
📧 LOUDER Email - https://greglunt.com
📲 X - https://x.com/GregLuntX
🎧 Spotify - https://greglunt.com/spotify
🎧 Apple - https://greglunt.com/apple
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