Masters of Scale How to build authentic connection at scale, w/Trevor McFedries & Lil Miquela
Sep 29, 2020
Trevor McFedries, Founder of Brud and creator of virtual influencer Lil Miquela, dives into the intersection of authenticity and technology. He shares how Miquela has captivated millions through relatable storytelling, highlighting the need for genuine connections in the digital landscape. Trevor discusses the challenges of maintaining authenticity while scaling, offers advice for underrepresented entrepreneurs, and emphasizes that what truly matters is how audiences feel connected, regardless of the medium. It's a revealing look into creating celebrity at a massive scale.
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Early Inspiration
- Trevor McFedries was inspired by a cartoon genie to think differently.
- This mindset led him to pursue entrepreneurship and embrace diverse experiences in LA.
Clothing Company Failure
- McFedries's first entrepreneurial venture was a clothing import company.
- It failed due to unforeseen customs issues, costing him a significant amount.
DJing Beginnings
- Seeing DJs make money inspired McFedries to try it using his iPod.
- This led him to explore digital DJing and personal branding.