Trevor McFedries

Trevor McFedries and Isaac Bratzel, the creative team behind the virtual influencer Lil Miquela, discuss her fascinating origin story. They reveal how they crafted a digital character that resonates with millions, exploring the blending of art and technology in her development. The duo dives into the challenges they faced, the pushback from skeptics, and the evolving definition of authenticity in digital spaces. They also ponder the future of scalable influencers and their impact on society, making for a captivating conversation about the intersection of culture and technology.

Trevor McFedries, a musician and tech entrepreneur known for creating virtual pop stars like Lil Miquela, delves into the disparity between creators and those capturing cultural value. He discusses how the internet has devalued media and advocates for creatives to own their instruments through crypto. Trevor emphasizes the importance of fostering genuine artistic intention while navigating modern complexities. He also highlights the role of emerging markets in reshaping cultural capital and expresses optimism for a future where creators thrive.

Trevor McFedries, CEO of Dapper Collectives and founder of Friends With Benefits DAO, delves into the future of DAOs and NFTs. He shares insights about his journey from creating the virtual influencer Lil Miquela to building community-driven platforms. Trevor discusses the unique dynamics of venture capital within DAOs, stressing the need for trust and community engagement. He also reveals plans for Friends With Benefits and the importance of inclusivity in the crypto space, while exploring the potential of social tokens to redefine creative collaboration.

In this episode, Trevor McFedries, founder of Brud and creator of the virtual pop star Miquela, shares his eclectic journey from DJing with Katy Perry to pioneering in tech. He discusses the music industry's transformation through the web, the impact of digital celebrities, and how Web 3.0 will empower creators. Trevor also emphasizes the importance of authenticity in business and the evolving landscape of interactive storytelling. With insights into Gen Z's cultural shifts, it's a transformative dialogue on technology and creative expression.

Trevor McFedries, Founder of Brud and creator of virtual influencer Lil Miquela, dives into the intersection of authenticity and technology. He shares how Miquela has captivated millions through relatable storytelling, highlighting the need for genuine connections in the digital landscape. Trevor discusses the challenges of maintaining authenticity while scaling, offers advice for underrepresented entrepreneurs, and emphasizes that what truly matters is how audiences feel connected, regardless of the medium. It's a revealing look into creating celebrity at a massive scale.