Digital HR Leaders with David Green How AI and Behavioural Science Are Transforming Employee Listening (an Interview with David Barrett and Katarina Coppé)
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Aug 26, 2025 David Barrett, CEO of Welliba, and Katarina Coppé, Chief Commercial Officer, dive into the evolution of employee listening. They explore why traditional surveys fall short and how AI and behavioral science can provide deeper insights. Listeners will discover innovative strategies for connecting employee data to business outcomes, navigating data privacy challenges, and enhancing HR's role as a strategic partner. Real-world examples from various industries illuminate the necessity of adaptive, data-driven approaches for improving workforce engagement and organizational success.
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Surveys Alone Are No Longer Enough
- Traditional surveys alone no longer give the clarity HR needs to connect people data to business outcomes.
- Combining AI and behavioural science can surface richer, faster, and actionable insights without added survey burden.
Use Passive Data To Reduce Survey Burden
- Do explore passive and existing data sources to understand people without overloading them with surveys.
- Use agile approaches that are quicker, cheaper, and can combine multiple data streams for better decision making.
Link People Data To Business Outcomes
- Combining internal workforce data with external company and market data reveals lead indicators you can't get from surveys.
- Connecting people metrics to customer and financial outcomes shifts HR from measuring sentiment to driving business impact.