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The Glossy Podcast
Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’
May 8, 2024
Global evp of e-commerce at Esprit, Scott Lux, discusses the brand's comeback in the U.S. market, highlighting strategies to engage target customers and enable seamless shopping experiences. Lux emphasizes the challenges of retail and e-commerce, the evolution of digital commerce, customer segmentation, market challenges across regions, retail innovation, data privacy, and future plans for technological advancements at Esprit.
38:39
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Quick takeaways
- Brands should focus on owning data technology to drive innovation and customer experience.
- Esprit stresses the need to put the product and customer at the forefront for brand success.
Deep dives
The Importance of Data and Technology in Brand Success
Owning and utilizing data technology has become crucial for brand success in the current retail landscape, according to Scott Lux from Esprit. Brands need to focus on owning their data technology to thrive and drive innovation. Over the past few years, the shift has been towards using technology to support the product and customer rather than pushing it to the forefront. This emphasis on data and technology enables brands to enhance customer experience and operate efficiently across channels.
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