Leverage Your Commercial Contracting Services for Better Growth
Jul 16, 2024
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Brian Ruffner, an expert in maximizing potential for trades companies, and Charlie Warren, a growth and accountability professional, join the conversation on scaling commercial contracting services. They discuss overcoming common barriers to growth and finding the right talent. The duo emphasizes the significance of a growth mindset and a supportive internal culture that drives success. Insights on building effective teams and the impactful role of technology in enhancing performance highlight their strategies for thriving in the competitive contracting landscape.
Creating a growth-oriented culture that aligns employee goals with organizational objectives is crucial for hiring and retaining top talent.
Adapting sales strategies to navigate evolving buyer dynamics requires a shift towards financial value and comprehensive training for employees.
Deep dives
Building a Growth-Oriented Culture
Creating a nurturing culture is essential when hiring top talent for commercial service divisions. A successful strategy involves providing a clear vision and aligning employee goals with organizational objectives. Leaders should focus on hiring individuals with strong character, hunger for success, and good people skills, emphasizing coachability over mere technical experience. Implementing continuous growth and training allows employees to feel valued and engaged, increasing their investment in the company and reducing turnover.
Adapting to a Changing Marketplace
The commercial service marketplace is experiencing significant shifts in buyer dynamics, moving beyond traditional roles to include higher-level decision-makers responsible for broader organizational goals. Sales strategies must adapt to these changes, emphasizing financial value and sustainability rather than mere order fulfillment. This evolution requires a reevaluation of sales techniques and the skills of incoming employees, shifting the focus onto sales enablement and comprehensive training. Companies must proactively prepare their teams for these complex sales conversations, ensuring they can navigate the evolving needs of their customers.
Strategic Hiring and Team Composition
When establishing a commercial service division, it is crucial to strategically hire the right personnel tailored to specific operational needs. Initially, it may be beneficial to bring on salespeople experienced in maintenance or project management, depending on the existing capability within the team. Having an understanding of the current workforce's strengths allows leaders to make informed decisions about personnel hires and project scopes. By gradually building the team and ensuring reliable partnerships with subcontractors, companies can effectively manage their growth while maintaining service quality.
Leveraging Technology for Efficiency
Utilizing technology, particularly sales and marketing software, can dramatically enhance the efficiency of commercial service divisions. Platforms like Convex provide crucial data insights and workflow tools that help sales teams identify potential buyers, track engagements, and refine their approach. The integration of technology can significantly shorten the onboarding period for new hires, allowing them to contribute to sales efforts effectively within weeks. By providing intuitive tools and training, businesses can foster a more results-driven culture and support their employees' success from the start.
Brian Ruffner and Charlie Warren are on a mission to help companies in the trades realize their full potential and scale effectively. They do this through a combination of systems, processes, technology, and the right talent.
They believe success boils down to having a growth mindset and the right internal culture that encourages growth, accountability, and collaboration. This helps to set the stage for teams to succeed beyond expectations.
They both stopped by to share their professional journeys with us and to discuss how companies can grow their commercial contracting division. During our conversation, they discussed the common barriers contractors must overcome, how to find the right talent, and how a growth culture can be implemented successfully.
Join us as we discuss:
[10:20] Common barriers that contractors must overcome to scale their commercial division
[14:25] How to find the right talent to build your commercial division
[26:42] How a growth culture can be successfully implemented to keep your team engaged and exceeding expectations
Check out these resources we mentioned during the podcast: