Toolbox for the Trades

Doug Greenhaw, President and CEO, and Justin Guinnip, COO, at Summit Roofing & Restoration in Atoka, Tennessee, share their journey of scaling a roofing business from modest beginnings to a projected $30 million this year. They dive into how they leveraged a devastating tornado in their hometown into a catalyst for growth, meticulously planning to replicate an $18 million revenue year without another natural disaster. Doug and Justin also candidly discuss their challenging but ultimately successful experience as early ServiceTitan adopters in the roofing industry, offering invaluable advice for other contractors considering significant tech investments.Join us as we discuss: [6:49] Transitioning from whiteboards to tech and embracing outside help[17:58] Helping a community rebuild after tragedy strikes[24:19] ServiceTitan implementation for roofers and process mappingCheck out these resources we mentioned during the podcast:Home Service FreedomContact Center ProPantheon 2025You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

How do you take a third-generation family business and triple its revenue without losing its soul? In this episode, Brad Barron, CEO of Barron Heating, Air Conditioning, Electrical and Plumbing, shares how he led his team through explosive growth: from $15 million to a projected $45 million, all without private equity, mergers, or compromising on culture. Brad talks about building systems that actually scale, leading with clarity and humility, and making hard decisions when growth moves faster than process. Join us as we discuss: [3:01] Family business succession planning that actually works[15:32] Tripling revenue: scalable process vs tribal knowledge[26:00] Omni-channel marketing and acquiring a media company[34:23] The mistake Brad regrets most: waiting too longCheck out these resources we mentioned during the podcast:Pantheon 2025EGIAYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Predictive analytics isn't just for data nerds. Robert Clinkenbeard, CEO at Wilson360 and host of the Commercial Landscaper Podcast, explains how landscaping businesses can leverage predictive analytics to streamline operations, optimize talent, and enhance efficiency. Drawing from his experience scaling his landscaping business from zero to $20 million, Robert shares insights on how owners can effectively utilize data to navigate rapid growth. He emphasizes the importance of embracing AI, recruiting proactively, and constantly adapting strategies to stay ahead in the industry.Join us as we discuss: [4:18] Why companies shouldn’t overrely on legacy practices and recruiting from outside the industry[12:53] How predictive analytics and AI tools can help you scale efficiently[16:12] The future of landscaping technology and effectively leveraging your teamCheck out these resources we mentioned during the podcast:The Commercial LandscaperYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. Register for Pantheon 2025 - see you in Anaheim!Prometheus Award NominationsKnow a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In her first year running True Pros in Layton, Utah, Katy Higgins turned her sales skills into a multimillion-dollar HVAC business. Along the way, she faced tough lessons, unexpected challenges, and learned how to celebrate wins no matter what came her way. Katy shares what it takes to lead through chaos, embrace new tools like Sales Pro, and create a workplace where victories are celebrated and challenges are met head-on. She also explains how she kept her team motivated during setbacks, why recording sales calls transformed her approach, and how a simple bell in the hallway became a symbol of resilience and progress.Join us as we discuss: [8:07] Why contractors need to focus on solving problems, not push products[13:29] How True Pros went from garage startup to $6M in the first year[19:43] Scrapbooks, celebrations, and staying focused on the positives[30:22] Falling in love with Sales Pro and quadrupling closure ratesCheck out these resources we mentioned during the podcast:Pantheon 2025Sales ProService Nation Lennox Premier You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jennifer Shooshanian, a Senior Service Coach at Business Development Resources with over 20 years of experience, shares her insights on elevating commercial service departments. She emphasizes the need for documenting processes and mastering sales techniques before pricing. Jennifer dives into the importance of understanding client decision-makers to tailor services and strengthen relationships. She also discusses the value of proactive account management and the power of commercial maintenance agreements in driving profitability and sustainable growth.

In this episode of Toolbox for the Trades, we sit down with Mike Lowrance, IT Director at LMC Landscape Partners, to explore what it really takes to bring technology into a boots-on-the-ground industry. Starting his career in horticulture and now leading tech strategy across multiple landscape companies, Mike offers a rare insider perspective on how to make digital tools actually work in the trades. We unpack some hard truths of tech adoption: why even the best systems fail without clear goals, thoughtful training, and real buy-in. Join us as we discuss: [7:12] How to build internal tech leadership with super users[12:54] How to create buy-in and deal with tech resistance[18:43] What sets Aspire apart from other landscaping CRMsCheck out these resources we mentioned during the podcast:AspireIgniteYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.Register for Pantheon 2025 - see you in Anaheim!Prometheus Award NominationsKnow a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Vertical integration can transform your business without expanding geographically. Branden Dickey, CEO at LocalRoofs and Owner of Conejo Heating, Air, Plumbing, and Electrical, mastered strategic growth by identifying multiple opportunities in every home serviced. From rebranding interior fixtures as household billboards to carefully choosing integration pathways, Branden boosted Conejo's revenue from $1.2 million to a projected $40 million within a 30-mile radius. In this episode, he discusses maintaining efficiency at scale, leveraging community trust, and why precise measurement drives exceptional growth and profitability.Join us as we discuss: [10:08] How every new vertical in your business acts as an “interior billboard” in your customers’ homes[18:33] Bringing a new level of professionalism to the roofing industry[28:13] Why contractors need to adopt an efficiency mindset and measure everything[39:28] How ServiceTitan streamlines workflows in multiple business verticalsYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. Register for Pantheon 2025 - see you in Anaheim!Prometheus Award NominationsKnow a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Many customers who call residential service companies balk at out-of-reach, upfront prices because they don’t know that financing is an option. Erica Leonor, Director of Business Development at Goodleap, joins us to explore the powerful role customer service representatives play in getting this information to potential buyers. Erica shares her strategy for CSRs to talk about financing with confidence and compassion, turning a potentially awkward conversation into one that earns customer trust. Join us as we discuss: [9:33] When customers should be notified about financing options[15:24] How CSRs can earn your customers’ confidence[20:44] How to train employees to approach customers with financingCheck out these resources we mentioned during the podcast:AmziThe CSR AcademyYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. Register for Pantheon 2025 - see you in Anaheim!Prometheus Award NominationsKnow a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Are your job applicants ghosting you? Can anything be done to stop it? In this episode, we talk with Carlos del Pozo, Co-founder of Team Engine, about what is really holding companies back from building strong, reliable teams in the trades. Drawing on his experience as both an Army officer and entrepreneur, Carlos shares practical strategies to streamline the recruiting process, reduce turnover, and build a more competitive workforce. Join us as we discuss: [5:39] The #1 hiring bottleneck of failing to follow up fast[13:01] Why your job description is a marketing tool[20:25] The future of recruiting and hiring in the age of AIYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. Register for Pantheon 2025 - see you in Anaheim!Prometheus Award NominationsKnow a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Strategic partnerships can make the difference between stagnation and explosive growth. Joe Delaney, Jordan Dubin, and Sean Slazyk, Cofounders of Guild Garage Group and Galaxy Service Partners, join us to reveal how collaboration and strategic alignment transformed their residential and commercial garage door businesses. Learn how data transparency, shared best practices, and clearly defined roles empower local businesses to reach new heights. Discover how partnerships provide not just short-term wins but lasting generational wealth, deep industry expertise, and robust support systems that sustain continuous growth.Join us as we discuss: [3:14] Why industry diversity in the trades is so attractive to outside partners[18:22] The integration process in a strategic partnership and operational responsibilities[35:00] Standardizing CRMs for data tracking and KPI benchmarking[43:02] How the Guild and Guardian partnership model helps owners build generational wealthYou can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. Register for Pantheon 2025 - see you in Anaheim!Prometheus Award NominationsKnow a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.