The GaryVee Audio Experience VaynerX Presents: Marketing for the Now Episode 34
9 snips
Jul 22, 2022 
Alison Lewis, Chief Growth Officer at Kimberly Clark, and Patricia Corsi, Chief Digital Officer at Bayer, share their insights on modern community building. They highlight the importance of strategic community engagement for businesses, emphasizing trust and innovation. The duo tackles period stigma, showcasing the power of partnerships in creating impactful change. They also discuss the 'Vagina Academy' campaign for health education, and explore how brands can better connect with younger audiences through collaboration and creative marketing.
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Episode notes
Community Building
- Understand the problem your community needs solved by getting individual insights.
- Scale the community while protecting its local relevance to gain real power and impact.
Bowelbabe's Community
- Deborah James (Bowelbabe) built a community around normalizing bowel cancer awareness and early detection.
- She successfully raised money and changed perceptions by addressing a sensitive topic with boldness and insight.
Building Trust
- Build trust and community by finding a cause everyone can rally around.
- Kotex, for example, combats period stigma by partnering with NGOs like Wash United and localizing initiatives.