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Alison Lewis
Chief Growth Officer at Kimberly Clark, with prior experience at J&J, Coca-Cola, and Kraft Foods. Expert in brand building and community engagement.
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Jul 22, 2022
• 23min
VaynerX Presents: Marketing for the Now Episode 34
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Alison Lewis, Chief Growth Officer at Kimberly Clark, and Patricia Corsi, Chief Digital Officer at Bayer, share their insights on modern community building. They highlight the importance of strategic community engagement for businesses, emphasizing trust and innovation. The duo tackles period stigma, showcasing the power of partnerships in creating impactful change. They also discuss the 'Vagina Academy' campaign for health education, and explore how brands can better connect with younger audiences through collaboration and creative marketing.
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