The Nick Bare Podcast cover image

The Nick Bare Podcast

105: Building the Brand: Part 6 "The Storytelling Machine"

Jan 27, 2025
Discover the incredible journey of a brand thriving through challenges, including the introduction of the hybrid athlete model. Experience the lessons learned from endurance training that mirror business growth. Hear personal milestones like completing an Ironman and tackling the Leadville 100, emphasizing the importance of community and storytelling. Explore the evolution of balancing ambition with fatherhood, and the transformative power of endurance both in life and business. It's a powerful reflection on growth, commitment, and shared experiences.
01:02:54

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Quick takeaways

  • The journey of building a brand is greatly influenced by personal growth and the power of storytelling to foster community connection.
  • Becoming a father reshaped priorities, emphasizing meaningful contributions and the balance between professional ambition and family presence.

Deep dives

Commitment to Endurance Training

The importance of perseverance is illustrated through the speaker’s experience during an 18-mile training run where he initially felt the urge to quit. Instead of giving in to fatigue, he chose to push himself past the limit, completing eight additional miles to reinforce his commitment to personal growth. This act led to the creation of the 'Go On More' mantra, which resonated widely when he shared it online, sparking a movement among fellow endurance enthusiasts. Through these actions, he established a deep connection to the mindset of challenging oneself and exceeding expectations, which became foundational to his brand and personal philosophy.

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