Product Thinking
Episode 134: Unpacking Doodle's Growth Strategy with Stephanie Leue, Chief Product Officer at Doodle
Aug 30, 2023
Stephanie Leue, Chief Product Officer at Doodle, shares insights on transitioning to a subscription-based model, organizational support, and the role of data in decision-making. They discuss deprecating features, connecting data to revenue, addressing declining numbers, and maintaining simplicity while growing.
41:01
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Understanding how different personas interact with the product is essential for delivering value to customers in a B2B model.
- Transitioning from an ad-based to a subscription-based business model requires identifying valuable features and striking a balance between free services and monetization.
Deep dives
Transition from B2C to B2B and the Complexity of Multiple Personas
The podcast episode delves into the transition of Doodle from a B2C model to a B2B model and the challenges that arise when dealing with multiple personas in the product lifecycle. The complexity of B2B businesses is discussed, particularly when handling admins, payers, and end-users. The speaker emphasizes that understanding how different personas interact with the product is essential for product managers and organizations to effectively deliver value to their customers.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
