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Product Thinking
Episode 134: Unpacking Doodle's Growth Strategy with Stephanie Leue, Chief Product Officer at Doodle
Aug 30, 2023
Stephanie Leue, Chief Product Officer at Doodle, shares insights on transitioning to a subscription-based model, organizational support, and the role of data in decision-making. They discuss deprecating features, connecting data to revenue, addressing declining numbers, and maintaining simplicity while growing.
41:01
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Quick takeaways
- Understanding how different personas interact with the product is essential for delivering value to customers in a B2B model.
- Transitioning from an ad-based to a subscription-based business model requires identifying valuable features and striking a balance between free services and monetization.
Deep dives
Transition from B2C to B2B and the Complexity of Multiple Personas
The podcast episode delves into the transition of Doodle from a B2C model to a B2B model and the challenges that arise when dealing with multiple personas in the product lifecycle. The complexity of B2B businesses is discussed, particularly when handling admins, payers, and end-users. The speaker emphasizes that understanding how different personas interact with the product is essential for product managers and organizations to effectively deliver value to their customers.
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