Product Thinking

Episode 134: Unpacking Doodle's Growth Strategy with Stephanie Leue, Chief Product Officer at Doodle

Aug 30, 2023

Stephanie Leue, Chief Product Officer at Doodle, shares insights on transitioning to a subscription-based model, organizational support, and the role of data in decision-making. They discuss deprecating features, connecting data to revenue, addressing declining numbers, and maintaining simplicity while growing.

41:01

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Stephanie Leue

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Quick takeaways

Understanding how different personas interact with the product is essential for delivering value to customers in a B2B model.

Transitioning from an ad-based to a subscription-based business model requires identifying valuable features and striking a balance between free services and monetization.

Deep dives

Transition from B2C to B2B and the Complexity of Multiple Personas

The podcast episode delves into the transition of Doodle from a B2C model to a B2B model and the challenges that arise when dealing with multiple personas in the product lifecycle. The complexity of B2B businesses is discussed, particularly when handling admins, payers, and end-users. The speaker emphasizes that understanding how different personas interact with the product is essential for product managers and organizations to effectively deliver value to their customers.

How to Succeed as a Product Lead Organization

01:20

Introduction

2min

Transitioning from Ad-Based to Subscription Model

9min

Deprecating Features and Transitioning to a Product-Led Organization

22min

Connecting Data to Revenue and Cost

4min

Addressing Declining Numbers and Rebuilding Trust

2min

Maintaining Simplicity While Growing: Challenges and Vision

2min

In this episode of Product Thinking, Stephanie Leue, Chief Product Officer at Doodle, joins Melissa Perri to navigate the challenges and opportunities of transitioning from a free to a subscription-based model, the importance of a strong organizational support system, and the role of data in decision-making. They also shed light on Stephanie's leadership and focus on people, purpose, process, and performance that have helped Doodle navigate complex product challenges and achieve growth.