E121 - Inside The Life Of A Multi-Million $ Dubai Luxury Entrepreneur | Lord Aleem

Dec 19, 2025

Lord Aleem, a Dubai-based entrepreneur and founder of Platinum Executive Travel, shares his journey into luxury car hire and yacht experiences. He discusses the importance of selling unique experiences over mere luxury, citing lessons from his father's "no money, no honey" rule. Aleem reveals the challenges of distinguishing genuine success from appearances in Dubai and reflects on the significance of maintaining authenticity in networking. He also dives into the economics of luxury rentals and the value of protecting personal energy while navigating this glamorous but complex environment.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ADVICE

Sell Digestible Luxury Experiences

Sell experiences at accessible price points to reach more customers without diluting the brand.

ANECDOTE

How 'Lord' Became A Brand

Aleem adopted the name 'Lord' after his father's expensive number plate purchase and used it as a branding tool.

ADVICE

Use Deposits To Filter Time-Wasters

Require money on the table (escrow/deposit) to test seriousness before diverting time and resources.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

After years of building genuine connections through unique experiences — from letting people sit in his Bugatti to creating affordable yacht slots — Lord Aleem proves that Dubai makes everyone look successful while hiding who's actually operating.

In this episode, you'll hear why his dad's “no money, no honey” rule filters out time-wasters, how car rental became a nightmare when everyone tried to copy his model, and what happens when you realise 80% of your day is solving problems nobody sees.

Tune in for his framework on protecting £5 million worth of assets from drunk renters, why being driven beats driving in Dubai, and how staying connected to reality matters more than chasing the ultra-rich pulling up in Bugattis.

00:00 Introduction
02:10 Launching a yacht business and selling experiences, not just luxury
06:31 Learning business lessons from his dad's no-nonsense approach
10:10 Dubai’s flashy image vs actual wealth and real operators
18:06 Choosing who’s worth your energy and protecting peace
25:18 Building a personal brand with his dad’s guidance and rules
30:23 Owning the first Bugatti Chiron for rent in the world
35:54 Why the car hire business was more about brand than profit
39:46 Why the UK rental game lost its spark and profitability
43:39 Starting a chauffeur business in Dubai and why Escalades win
46:25 Dubai’s oversupply problem and setting a higher service standard
49:26 Expansion plans and pivoting toward yacht brokerage
53:10 The massive costs and logistics of moving a superyacht
56:49 YouTube gaps, self-doubt, and needing the right team around him
59:14 Stepping up as a businessman and leader in Dubai
01:03:53 When to say no, avoid time-wasters, and play the long game
01:07:26 Lessons in building legit businesses in Dubai with red tape
01:17:18 Why real happiness isn't found through money alone
01:20:06 Navigating Dubai’s social distraction and staying focused
01:24:45 Women in Dubai as masterful operators and tacticians
01:27:21 Taking breaks, evolving creatively, and avoiding content burnout

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode:
https://thrst-letter.beehiiv.com/

» Join Whoop and get your first month for free:
https://join.whoop.com/FirstThingsThrst

» Follow Aleem
YouTube: https://www.youtube.com/LordAleem
Instagram: https://www.instagram.com/lordaleem_official/?hl=en