

The Truth About the YouTube Algorithm in 2025 | Sean Cannell
Aug 22, 2025
In this engaging discussion, Sean Cannell, an expert from Think Media with over a decade of YouTube experience, reveals the evolving YouTube landscape in 2025. He emphasizes the need for creators to reset expectations amidst declining organic reach and rising competition. With tips on leveraging YouTube Shorts and prioritizing quality content, Cannell shares insights on building trust and branding in today's market. He highlights the importance of strategy, skilled teams, and innovative content to thrive in the ever-changing media world.
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Post-Pandemic Reset For YouTube
- The pandemic social-media boom is over and inflated reach is normalizing.
- Creators must reset expectations and value smaller, targeted audiences.
Shorts Are A Massive Growth Engine
- YouTube Shorts deliver massive scale with 200 billion views per day.
- Shorts can make creators rich fast and coexist with long-form growth.
Make Content For Qualified Customers
- Build content to attract the right customers, not mass views.
- Focus on conversion by serving narrowly targeted search intent for your offer.