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TIP432: The Creator Economy, Building a Personal Moat and Mental Health Stack w/ Alex Lieberman

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Mar 20, 2022

Guest

Alex Lieberman

Alex Lieberman, Co-Founder and Executive Chair of Morning Brew, dives into the creator economy's evolution and the crucial shift to a 'personality first' approach in branding. He shares insights on building a personal moat to safeguard success and discusses the unpredictable role of luck in entrepreneurship. Lieberman also opens up about his mental health journey, offering strategies for managing anxiety and the importance of holistic self-care. Listeners will find valuable perspectives on how billionaires tackle mental challenges and the power of community in this new landscape.

01:04:48

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ANECDOTE

Post-Sale Blues

Alex Lieberman's happiness decreased after selling Morning Brew.
He felt a void in his identity, increased anxiety, and imposter syndrome.

insights

INSIGHT

Creator Economy Shift

The creator economy shifts focus from brands to personalities.
Consumers now follow individuals, leading to brands becoming secondary.

insights

INSIGHT

Shift in Media Power

The power in media has shifted from distribution owners to creators.
This is due to the internet, social media, and creator monetization tools.

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Navigating the Creator Economy

04:34 • 15min

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Navigating Entrepreneurship and Investment Opportunities

19:45 • 4min

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Building Personal Moats and Community Dynamics

24:06 • 21min

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Navigating Luck: Skills and Choices in Uncertain Times

44:51 • 4min

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Navigating Control and Mental Health

49:11 • 15min

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Harnessing the Power of Self-Affirmation and Storytelling for Mental Health

01:04:15 • 4min

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The Daily Stoic

366 Meditations on Wisdom, Perseverance, and the Art of Living

Ryan Holiday

Stephen Hanselman

This book provides 366 meditations on Stoic wisdom, featuring new translations of passages from Epictetus, Marcus Aurelius, Seneca, and other Stoic philosophers. Each day, readers are presented with a Stoic lesson explained in modern language, along with advice on how to apply these lessons in everyday life. The book is organized temporally and thematically across the twelve months of the year, making it a daily resource for practicing Stoicism.

Life is Beautiful

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Pema Chödrön

Pema Chödrön's "Life is Beautiful" offers a Buddhist perspective on embracing life's challenges and finding peace amidst uncertainty. Chödrön encourages readers to accept the impermanence of life and to cultivate inner resilience. She emphasizes the importance of mindfulness and meditation in navigating difficult emotions and experiences. The book provides practical guidance on how to cultivate compassion and wisdom in the face of adversity. Chödrön's writing style is both insightful and accessible, making it a valuable resource for anyone seeking to deepen their understanding of Buddhist principles and apply them to their daily lives.

Will

Mark Manson

Will Smith

In 'Will', Will Smith opens up about his life, sharing anecdotes from his early days in West Philadelphia, his rise in the music industry as part of DJ Jazzy Jeff and the Fresh Prince, and his subsequent success in Hollywood. The book delves into his complex relationship with his father, the impact of his family on his life, and his journey to align outer success with inner happiness and human connection. Written with the help of Mark Manson, the book offers a blend of vulnerability, humor, and life lessons that reflect Will Smith's trademark style and larger-than-life personality.

The Sovereign Individual

Mastering the Transition to the Information Age

James Dale Davidson

William Rees-Mogg

The book explores the greatest economic and political transition in centuries, predicting the shift from an industrial to an information-based society. Davidson and Rees-Mogg argue that this transition will liberate individuals, alter the power of government, and lead to the rise of digital currency and cyberspace. They foresee a future where individuals will be freed from government oppression and prejudice, and where states will struggle to collect taxes due to the ease of transferring assets electronically. The authors also discuss the potential for prosperity and renewal in the face of radical changes in human history as we move into the new millennium.

Seven powers

Alex Rovira

Think Like A Monk

TRAIN YOUR MIND for PEACE and PURPOSE EVERY DAY

Jay Shetty

In 'Think Like a Monk', Jay Shetty shares his experiences as a monk and provides practical advice on how to overcome negative thoughts, stop overthinking, and find purpose. The book is divided into three stages: Let Go, Grow, and Serve. It emphasizes the importance of letting go of distractions and fears, growing through self-reflection and mindfulness, and serving others to find true fulfillment. Shetty draws on ancient wisdom and his own experiences to offer exercises and advice on reducing stress, improving relationships, and cultivating kindness and compassion.

Trey Lockerbie invites back the Co-Founder and Executive Chair of MorningBrew, Alex Lieberman. Alex discusses his foray into the creator economy, angel investing and building a personal moat. They also explore his journey with mental health and how it’s inspired him to launch a new podcast on the subject.

IN THIS EPISODE, YOU'LL LEARN:

04:34 - The benefits of building an audience when it comes to investing and the shift from "product first" to "personality first" and what that means.
24:36 - How to build a personal moat to set you up for success.
38:47 - What role luck has played in Alex’s career.
1:02:16 - How successful people, billionaires especially, deal with anxiety and manage their mental health.
And a whole lot more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, and the other community members.
Morning Brew’s Website.
Founders Journal’s Podcast.
Imposters’ Podcast.
Related Episode: TIP344 - A Deep Dive Into Morning Brew’s $75M Valuation W/ Alex Lieberman.
Alex Lieberman’s Twitter.
Trey Lockerbie’s Twitter.

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