Brian and Jordan discuss various topics including handling pressure and deadlines, creative strategies for promoting their business, fundraising preparation, optimal timing for fundraising, pressure on monthly goals in bootstrapped vs funded companies, and the concept of adjusting or pivoting in a startup.
Balancing work and family commitments after the holidays is a challenge, requiring a focused mindset for a fresh start in the new year.
Discovering new opportunities and potential upselling by offering marketing features separately from the full checkout platform in an existing business requires effective time management and execution.
Meeting aggressive monthly growth targets for successful fundraising entails experimenting and adapting to find effective growth strategies with limited resources.
Deep dives
Managing work and family obligations after the holidays
The episode discusses the challenge of balancing work commitments and family obligations after the holiday season. The speaker shares their experience of feeling out of sync with their colleagues due to having children on vacation while others are eager to get back to work. They also highlight the importance of having an organized and focused mindset for a fresh start in the new year.
Reflecting on business milestones and prioritizing a new venture
The podcast explores the speaker's decision to shift their focus from one business to a new venture in the coming year. They share a breakthrough moment in their existing business where they discovered a way to offer their marketing features separately from their full checkout platform, opening doors for more opportunities and potential upselling. The speaker discusses the challenges of managing multiple businesses simultaneously and emphasizes the need to manage time effectively and focus on executing their new business plan.
The pressure of meeting growth targets for fundraising
The episode delves into the pressure of meeting aggressive monthly growth targets to prepare for a successful fundraising round in the future. The speaker highlights the need to work backward from the desired fundraising timeframe and assess what needs to be done to achieve the metrics and milestones that would appeal to potential investors. They discuss the challenges of balancing demand generation tactics with limited resources and emphasize the importance of continually experimenting and adapting to find effective growth strategies.
Navigating the challenges of website redesign and messaging
The podcast episode explores the speaker's current challenge of redesigning their website and refining messaging to accurately represent the offerings of their company. They discuss the difficulty of how to present a choice between using the full checkout platform or utilizing specific marketing features with existing checkout pages. The speaker expresses the need for visual representations and clear communication to navigate this challenge and effectively communicate options to potential customers.
The power of customer insights and opening your mind to new ideas
The podcast episode highlights the significance of customer feedback and insights in driving new directions and ideas in business. The speaker shares personal experiences where customer conversations and suggestions led to breakthroughs and adjustments in their company's strategy. They emphasize the importance of actively listening to customers and being open-minded to new possibilities that may arise from these interactions.
New Year, new start, a blank canvas... Working more (or less). Clarityflow Commerce. New brand name. YouTube. Growing pipeline. Selling a product two ways. Runway pressure. Just another year :)
Connect with Brian and Jordan:
Brian's building: fullstackfounder.co (site is coming a few days after this episode publishes!)
