How To Fix What Ails Polling

Ruth Igelnik, a polling editor at The New York Times renowned for her expertise in public opinion research, joins Nathaniel Rakich, a polling analyst recognized for his keen insights on election trends. They dive into the latest polling techniques and the surprising dynamics behind Trump's approval ratings, particularly among disengaged voters. Discussion shifts to recent conference highlights, emphasizing the importance of adjusting methodologies to reflect diverse demographics. The conversation wraps up with a fun game centered on public perceptions of well-known companies.