

Inside another Nudge Unit: Embedding behavioural science into your organisation
Dec 16, 2022
Dr. Mark Friedberg and Rebecca Oran from Blue Cross Blue Shield Massachusetts discuss setting up a successful Nudge Unit in healthcare, including convincing senior leadership of its value, building wider engagement, and broadening the use of behavioral insights beyond initial wins.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Introducing a Nudge Unit to the Organization: Applying Behavioral Insights in Healthcare
02:26 • 2min
Selecting Focus Areas and Early Wins in the Nudge Unit
04:22 • 2min
Working with Blue Cross Blue Shield Massachusetts
06:13 • 2min
Importance of Thoughts, Support from Other Teams, and Value Add of Behavioral Science
07:55 • 2min
Lessons Learned and Overcoming Skepticism
10:04 • 17min