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Inside another Nudge Unit: Embedding behavioural science into your organisation

Inside The Nudge Unit

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Lessons Learned and Overcoming Skepticism

They discuss the lessons learned and key principles for getting people engaged throughout the organization and overcoming skepticism. They mention the importance of combining existing materials or capabilities with behavioral insights to address skepticism. They also talk about the effectiveness of randomized trials in convincing others and the long-term benefits of investing in rewriting materials for behavior change.

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