Mark Friedberg
guest from the non-for-profit health insurer Blue Cross Blue Shield Massachusetts
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Dec 16, 2022 • 27min
Inside another Nudge Unit: Embedding behavioural science into your organisation
Dr. Mark Friedberg and Rebecca Oran from Blue Cross Blue Shield Massachusetts discuss setting up a successful Nudge Unit in healthcare, including convincing senior leadership of its value, building wider engagement, and broadening the use of behavioral insights beyond initial wins.
