The Game with Alex Hormozi Why Your Education Business Isn’t Sellable | Ep 877
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May 1, 2025 Discover why many education businesses fail to retain customers and struggle to sell. The podcast delves into the crucial distinction between one-time and ongoing value, emphasizing the importance of strategic pricing and customer loyalty. It highlights the volatility of student bases, offering insights on churn rates and customer lifetime value. Learn how successful education models, contrasting with traditional institutions, can lead to a more sustainable and valuable business.
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Harvard's Unique Education Model
- Harvard differentiates by having high standards, no promises, and failure for some students.
- Their brand and network quality provide ongoing value beyond education alone.
One-Time Value vs Continuity
- Education often provides one-time value as people learn skills and graduate.
- Confusing payment plans with continuity causes churn in education businesses.
Add Consumables for Recurring Value
- Identify consumable products or services in your education business for recurring value.
- Examples include updated ads for gyms, monthly hot 3D-printing product lists, or fresh real estate property leads.