The Mindvalley Podcast with Vishen cover image

The Mindvalley Podcast with Vishen

How Jay Shetty Became the #1 Personality on Facebook

Dec 5, 2023
Jay Shetty, the most followed human being on Facebook at that time, discusses his journey to success on social media. He shares strategies for building a massive following, the importance of education over entertainment, and the impact of Mindvalley's approach to personal development. The podcast also explores Jay's life as a monk in India and his transition into corporate coaching, as well as tips for creating successful and engaging videos. Learn about the variety of videos Jay releases, the importance of reading for personal growth, and tips for creating viral videos.
58:58

Episode guests

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Quick takeaways

  • Education over entertainment is crucial for building a large social media following.
  • Jay Shetty's journey from monk to viral sensation highlights the power of authenticity and relatability.

Deep dives

Building a Massive Brand on Social Media

In an interview with J. Shetty, he shared his insights on building a massive brand on social media. J. Shetty, who was once the most followed human being on Facebook, emphasized the importance of education over entertainment in gaining a large following. He explained that his success on social media came from his storytelling ability and his team's expertise in utilizing social media platforms. By constantly learning from audience feedback and innovating, J. Shetty was able to grow his brand to the point of interviewing influential figures like Joe Biden.

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