UI Breakfast: UI/UX Design and Product Strategy
Episode 179: Killer Visual Content with Amy Balliett
Jul 17, 2020
Amy Balliett, CEO and founder of Killer Visual Strategies and author, shares her expertise on the power of visual communication. She highlights how quality design fosters trust and branding. The conversation dives into the use of custom illustrations over stock images, effective social media strategies, and the impact of layout in engaging content. Amy also discusses the success of Warby Parker's visual strategy and sheds light on using display ads to connect with consumers. Her insights are essential for anyone looking to enhance their visual content.
47:30
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Quick takeaways
- The evolution of Killer Visual Strategies reflects a shift from infographics to diverse visual content, emphasizing the need for adaptable branding strategies.
- High-quality visuals are crucial in capturing audience attention and enhancing engagement, underscoring the importance of effective visual communication in marketing.
Deep dives
The Evolution of a Visual Content Agency
The conversation outlines how Killer Visual Strategies transitioned from an infographic design agency to a broader visual content provider. Initially focused on infographics to boost SEO, the company shifted its offerings as client demands evolved, incorporating motion graphics and interactive content. This change necessitated a rebranding from Killer Infographics to Killer Visual Strategies, reflecting the expanded scope of services. The founder's background in film and online marketing allowed for a unique approach to visual storytelling and strategic marketing.
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