UI Breakfast: UI/UX Design and Product Strategy

Episode 179: Killer Visual Content with Amy Balliett

Jul 17, 2020

Amy Balliett, CEO and founder of Killer Visual Strategies and author, shares her expertise on the power of visual communication. She highlights how quality design fosters trust and branding. The conversation dives into the use of custom illustrations over stock images, effective social media strategies, and the impact of layout in engaging content. Amy also discusses the success of Warby Parker's visual strategy and sheds light on using display ads to connect with consumers. Her insights are essential for anyone looking to enhance their visual content.

47:30

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Episode guests

Amy Balliett

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The evolution of Killer Visual Strategies reflects a shift from infographics to diverse visual content, emphasizing the need for adaptable branding strategies.

High-quality visuals are crucial in capturing audience attention and enhancing engagement, underscoring the importance of effective visual communication in marketing.

Deep dives

The Evolution of a Visual Content Agency

The conversation outlines how Killer Visual Strategies transitioned from an infographic design agency to a broader visual content provider. Initially focused on infographics to boost SEO, the company shifted its offerings as client demands evolved, incorporating motion graphics and interactive content. This change necessitated a rebranding from Killer Infographics to Killer Visual Strategies, reflecting the expanded scope of services. The founder's background in film and online marketing allowed for a unique approach to visual storytelling and strategic marketing.

Intro

4min

Designing Visual Mastery: The Art of Layout in Content Marketing

2min

Integrating Visual Design Strategies

27min

The Importance of Custom Illustrations in Digital Visuals

4min

The Art of Effective Display Ads

9min

Exploring New Visual Strategies and Networking Opportunities

2min

Quality visual design is a symbol of trust — but how can companies visually communicate their brand to earn that trust? Our guest today is Amy Balliett, CEO and founder at Killer Visual Strategies and author of the book of the same title. You’ll learn about the best visual strategies along with specific tips on branding, image and palette selection, illustrations, infographics, display ads and social media.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Killer Visual Strategies — Amy’s creative content agency
Killer Visual Strategies — Amy’s new book
Wiley — Amy’s book publisher
Visual Media Program — one of the most competitive degree programs in visual communication (offered by Seattle Central Community College)
What Is Visual Strategy, and Why Do You Need It? — an article by Josh Miles
Unsplash — a popular site for photography images
Graphic River — a popular source for quality visual assets
Canva — a DIY design tool
Warby Parker — one of Amy’s very first clients
Follow Amy on Twitter: @AmyBalliett
Follow Amy’s company on Instagram: @killervisualstrategies
Also find Amy on Facebook and LinkedIn

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