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Episode 179: Killer Visual Content with Amy Balliett

UI Breakfast: UI/UX Design and Product Strategy

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The Art of Effective Display Ads

This chapter explores the relevance and effectiveness of display ads, focusing on demographic targeting and remarketing strategies. It discusses the importance of high-quality visuals in building consumer trust and engagement, as well as the impact of DIY design tools like Canva versus professional design. Additionally, it highlights the success story of Warby Parker and its evolving visual content strategy, setting benchmarks for the industry.

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