The Panel Is doing YouTube a good business?
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Mar 7, 2025 Aaron Francis, co-founder of TryHard Studios, creates engaging video courses and open-source software, while Marie Poulin, founder of Notion Mastery, excels in teaching through courses and workshops. They delve into the dynamics of building creator-driven businesses, sharing insights on how YouTube has helped them grow. They challenge the idea of sticking to a single niche, arguing that variety prevents burnout. The duo also discusses balancing marketing with creative content, the impact of personality on branding, and the emotional challenges of content creation.
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What's Notion?
- Aaron Francis used to jokingly ask Marie Poulin "what's Notion?"
- This was funny at first, but highlights Notion's niche audience.
Course Promotion
- Aaron Francis' YouTube and Twitter drive course purchases.
- His YouTube presence waned while creating the Postgres course due to the sheer volume of videos.
YouTube Marketing Flow
- Marie Poulin leverages YouTube's search engine nature to drive traffic.
- Offer various entry points like free templates, paid templates, and workshops.