16min chapter

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Is doing YouTube a good business?

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CHAPTER

The Power of Personal Branding in Online Learning

This chapter explores the vital role of personal branding in online education and content creation, highlighting the benefits of individual personalities in engaging audiences. It emphasizes the need for authenticity and personal connection over corporate branding, especially in the realm of video content. Additionally, the discussion touches on the challenges and strategies for maintaining quality while rapidly producing creative works, underlining the importance of unique voices in a competitive market.

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