The GaryVee Audio Experience How to Capture Consumer's Attention In an Ever Changing World
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Dec 1, 2025 Dive into the world of digital marketing and learn how social media is the new frontier for capturing consumer attention. Discover the balance between brands creating in-house content and leveraging influencers. Understand why mastering current platforms is crucial before chasing futuristic tech like the metaverse. Gary highlights the importance of documenting life and embracing AI for education. He emphasizes building self-esteem through strengths and offers insights on sustaining success by delivering more value than you take.
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Social Media Is Where Attention Lives
- Social media equals where consumer attention lives today, not a moral debate.
- Treat platforms like channels to capture attention the same way as mail or radio.
From Newspaper Ads To Google AdWords
- Gary recounts growing his father's liquor store from three to $60M using print, radio, and early web tactics.
- He uses that history to explain treating social media like another attention channel.
Post Where Attention Already Is
- Post frequently on the platforms where your audience is to build awareness and leads.
- Reverse-engineer where attention is and fill those pipes with compelling content.
