Chris Brownridge, CEO of Rolls-Royce Motor Cars, shares insights on the brand's new private office in NYC, designed to create 'individual masterpieces' for luxury clients. He discusses the shift towards bespoke vehicle sales over volume, enhancing client experiences through direct designer interactions. Brownridge also delves into global luxury demand, especially in China, and the challenges faced with the all-electric Spectre model. The evolution of luxury preferences and the dedication to bespoke craftsmanship are key themes he highlights.