3min chapter

Bloomberg Talks cover image

Rolls-Royce Motor Cars CEO Chris Brownridge Talks New NYC Private Office

Bloomberg Talks

CHAPTER

The Evolution of Luxury: Client Preferences and Bespoke Craftsmanship at Rolls-Royce

This chapter examines how Rolls-Royce is adapting to the changing preferences of its clientele, particularly regarding hybrid models and customization. It highlights the brand's dedication to bespoke craftsmanship and the potential for exclusive one-off models for affluent customers.

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