3min chapter

Bloomberg Talks cover image

Rolls-Royce Motor Cars CEO Chris Brownridge Talks New NYC Private Office

Bloomberg Talks

CHAPTER

Navigating Global Luxury Demand: Insights on the Chinese Market and Client Engagement

This chapter examines the global demand for Rolls-Royce, highlighting challenges and opportunities in the Chinese luxury market. It also discusses the influence of China's ultra high net worth individuals and the company's strategies for personalized luxury offerings.

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