30 Minutes to President's Club | No-Nonsense Sales Hall of Fame: Robin De Vries
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Nov 4, 2024 
Robin De Vries, Regional Sales Director at MongoDB, shares her wealth of experience in sales. She emphasizes the importance of gathering insider intel from ex-employees and leveraging LinkedIn for outreach while avoiding over-personalization. De Vries also discusses effective strategies for engaging engineers through video messaging and the need for quality engagement in cold calling. With her practical tips and personal anecdotes, she navigates the balance between efficiency and meaningful connections in the sales process.
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Align Sales with Customer Buying
- Align your sales process with your customer's buying process.
- Uncover how your customer likes to buy and what they need.
Weekly Discovery Targets
- Set weekly discovery meeting targets, not just quarterly or yearly goals.
- Working backward from annual targets can make you feel behind, so plan week by week.
Self-Source Accounts
- Self-source accounts beyond your assigned book.
- Use tools like BuiltIn, Wellfound, LinkedIn, and career pages to identify good fits.