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Marketing as Service
- Effective marketing isn't about attention-grabbing tactics.
- It's about understanding your audience's needs and creating something valuable for them.
Shift in Marketing
- The biggest shift in marketing is the rise of micro-markets and voluntary connections.
- This requires a leadership approach, not management, as you can't force engagement.
Leadership vs. Management in Marketing
- Management optimizes existing processes; leadership creates new paths.
- Marketers can manage brands, but true impact comes from leading and embracing change.