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- Marketing has shifted from reaching a mass market to connecting with smaller, niche groups of people.
- Effective marketing involves creating unique, remarkable experiences for a small group of people.
Deep dives
The Importance of Embracing Marketing as an Act of Service
In this podcast episode, the guest Seth Godin discusses the shift in marketing from being self-centered to focusing on serving others. He emphasizes the need to understand the needs and wants of the people we seek to serve. Godin suggests seeing through their perspective and creating a culture that leads to meaningful change. The technology revolution of the past few decades has transformed marketing from solely relying on advertising and money to connecting with smaller, niche groups of people. He also highlights the importance of leadership over management in marketing, where leaders test, evolve, and find what resonates with their audience. Instead of focusing on what to say, Godin encourages marketers to focus on what will elicit a positive response from their audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode