Seth Godin: This is Marketing
Seth Godin was recently inducted into the American Marketing Association’s Hall of Fame and is the author of one of the most popular blogs in the world. He founded TheMarketingSeminar.com and the altMBA. Seth is the author of eighteen best‑sellers that have been translated into more than thirty‑five languages, including his newest book, This Is Marketing: You Can’t Be Seen Until You Learn to See*.
Key Points
- The world is fragmented into many groups; there is no more mass market.
- Each of us has the ability to market the work we are doing through our actions.
- The hard work begins by choosing the smallest group of people you can live with and ignoring everyone else.
- Pick ten people. Find something that will amaze and delight the ten. And if you can’t, then start over.
Resources Mentioned
Book Notes
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