Strictly Business Fine-Tuning TV: Top Executives on Content and Distribution Strategies for the Streaming Transition
Feb 1, 2023
Pearlena Igbokwe, Chairman of Universal Studio Group, shares insights on building long-term library assets in a maturing streaming market. She advocates for balancing data with creative judgment in producing original content. Erin McPherson, Chief Content Officer of Verizon Consumer Group, discusses Verizon's role as a content aggregator via Plus Play, emphasizing collaboration over competition. They both highlight the impact of 5G on creative possibilities and mobile experiences, shaping the future of content distribution.
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Content Demand Persists
- Pearlena Igbokwe argues that demand for TV shows won't disappear because streamers still need content to retain subscribers.
- She sees the market continuing to buy quality shows despite recession fears and cost-cutting talk.
Centralize For Scale And Efficiency
- Universal Studio Group centralizes four studios to share ideas, leverage deals, and gain production efficiencies.
- Use umbrella structures to collaborate across teams and improve volume buying and negotiation power.
Development Is Still An Art
- Pearlena stresses development remains an art, not a science, and data cannot pick scripts to greenlight.
- Original ideas executed at the highest level create lightning-in-a-bottle hits that analytics can't predict.