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Erin McPherson
Chief Content Officer of Verizon Consumer Group, overseeing Verizon's content strategy including 5G‑driven experiences and the Plus Play content aggregation initiative.
Best podcasts with Erin McPherson
Ranked by the Snipd community
Feb 1, 2023
• 32min
Fine-Tuning TV: Top Executives on Content and Distribution Strategies for the Streaming Transition
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Pearlena Igbokwe, Chairman of Universal Studio Group, shares insights on building long-term library assets in a maturing streaming market. She advocates for balancing data with creative judgment in producing original content. Erin McPherson, Chief Content Officer of Verizon Consumer Group, discusses Verizon's role as a content aggregator via Plus Play, emphasizing collaboration over competition. They both highlight the impact of 5G on creative possibilities and mobile experiences, shaping the future of content distribution.
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