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Pearlena Igbokwe
Chairman of Universal Studio Group, focused on television production strategy and building long‑term library assets across scripted and unscripted formats.
Best podcasts with Pearlena Igbokwe
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Feb 1, 2023
• 32min
Fine-Tuning TV: Top Executives on Content and Distribution Strategies for the Streaming Transition
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Pearlena Igbokwe, Chairman of Universal Studio Group, shares insights on building long-term library assets in a maturing streaming market. She advocates for balancing data with creative judgment in producing original content. Erin McPherson, Chief Content Officer of Verizon Consumer Group, discusses Verizon's role as a content aggregator via Plus Play, emphasizing collaboration over competition. They both highlight the impact of 5G on creative possibilities and mobile experiences, shaping the future of content distribution.
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