The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

366: Storyblok: Turning a CMS Prototype Into an 8-Figure SaaS - with Dominik Angerer

Sep 7, 2023

Dominik Angerer, Co-founder and CEO of Storyblock, discusses turning a prototype CMS into an 8-figure SaaS. Topics include choosing a domain name that costs half a million dollars per year, selling to enterprise customers, the value of offering a free account for developers, collaboration with Gartner, and the challenges of focusing on one thing.

01:02:38

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Episode guests

Dominik Angerer

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Episode notes

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Quick takeaways

Storyblock initially struggled with focus but realized the importance of concentrating on one thing and doing it well.

Storyblock acquired customers through inbound marketing, focusing on SEO and creating relevant content to attract qualified leads.

Storyblock utilized live chat to engage with customers, gather feedback, and build relationships, making it a valuable growth channel.

Deep dives

The Journey of Storyblock CMS

Storyblock is a headless content management system (CMS) founded by Dominic Angara and Alexander. They discovered the limitations of traditional CMS platforms while working at an agency and started developing a prototype for a customizable headless CMS. Unexpectedly, the prototype gained popularity and they decided to start their own company. They initially struggled with focus but eventually realized the importance of concentrating on one thing and doing it well.

Introduction

2min

Discovering a Growth Channel and Choosing a Domain Name

15min

Targeting Long Tail Keywords and Overcoming Challenges with a Typo in the Domain

3min

Challenges and Success in Selling to Enterprise Customers

17min

The Value of a Free Account for Developers

5min

Staying Focused on Core Offering and Collaboration with Gartner

11min

The Challenge of Focusing on One Thing

4min

Discussion of a Potential ERP Solution for Software Companies and Personal Interests

3min

Dominik Angerer is the co-founder and CEO of Storyblock, a headless content management system (CMS) that helps developers and marketers create better content experiences.

Show Notes: https://saasclub.io/366

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