The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
366: Storyblok: Turning a CMS Prototype Into an 8-Figure SaaS - with Dominik Angerer
Sep 7, 2023
Dominik Angerer, Co-founder and CEO of Storyblock, discusses turning a prototype CMS into an 8-figure SaaS. Topics include choosing a domain name that costs half a million dollars per year, selling to enterprise customers, the value of offering a free account for developers, collaboration with Gartner, and the challenges of focusing on one thing.
01:03:38
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Quick takeaways
- Storyblock initially struggled with focus but realized the importance of concentrating on one thing and doing it well.
- Storyblock acquired customers through inbound marketing, focusing on SEO and creating relevant content to attract qualified leads.
Deep dives
The Journey of Storyblock CMS
Storyblock is a headless content management system (CMS) founded by Dominic Angara and Alexander. They discovered the limitations of traditional CMS platforms while working at an agency and started developing a prototype for a customizable headless CMS. Unexpectedly, the prototype gained popularity and they decided to start their own company. They initially struggled with focus but eventually realized the importance of concentrating on one thing and doing it well.
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