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Delay The Ask To Increase Payout
- Delay your ask to grow the allowable size of the ask and build trust.
- The longer the runway, the bigger the payload you can take off with your audience.
Time Horizon Defines Branding vs Direct Response
- Branding and direct response differ by the time horizon you measure returns, not the ad ROI itself.
- Direct response measures immediate ROAS while branding measures long-term return on accumulated goodwill.
Gary V's NFT Was A Direct Play On A Built Brand
- Gary Vaynerchuk built his brand for years before launching an NFT that made massive money.
- The NFT launch itself acted like a direct response play built on prior brand equity.