How to Maximize Value With Direct Response Marketing

Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:20) - Main difference between Branding vs Direct Response

(3:02) - Branding can be a potential opportunity for maximizing value.

(5:59) - It’s very rare to find a “Direct Response” company these days

(9:13) - Give people the words that describe your brand instead of redefining it yourself

(13:24) - There aren’t enough older people to pass on their advice

(15:29) - Goodwill compounds faster than revenue

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(This episode is a re-run. Original airdate was March 24, 2022)