The Unofficial Shopify Podcast Meta’s AI Ads Engine Explained (Andromeda + ASC)
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May 13, 2025 Kurt Bullock, an ad strategist from Produce Dept, specializes in enhancing Meta Ads for e-commerce. He reveals how Meta’s new AI-driven ad system, Andromeda, is changing targeting and scale. Discover the shift towards creative content and algorithm-driven strategies allowing lesser-known brands to thrive. Kurt discusses the importance of machine learning for optimizing ads based on shopping behavior and the integration challenges of AI in maintaining brand consistency. Insightful tips on engaging diverse audiences make this an essential listen for Shopify merchants.
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Unexpected High-Spend Client
- Kurt Bullock once managed a fruit-selling client spending $60k-$80k daily on Meta ads.
- High ad spends can come from unexpected, less-known brands.
Creative Drives Meta Ads Today
- Meta ads have shifted from audience technical targeting to creative-driven algorithm steering.
- Feeding the algorithm broad positive buying signals is now more effective than precise targeting.
Andromeda AI Transforming Ads
- Meta's AI engine Andromeda processes vast data to place ads based on deep learning.
- Ads are automatically enhanced, creating multiple variations to boost reach and performance.