Advancements in Meta's Ads Technology

Also available on YouTube: youtu.be/m9YTxRsosJA

Meta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up.

In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta’s new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and vectors to Advantage+ campaigns and creative testing, this is the update your ad strategy needs.

Whether you’re running Facebook ads yourself or just trying to understand what your agency’s talking about, this episode gives you the clarity—and tactics—to keep up.

Sponsors:

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Address Validator – Reduce delivery address errors & costs

Links & Resources:

• Free Resource: Creative Angle Questions + Testing Framework
• Kurt Bullock: @KurtBullock on Twitter
• Produce Dept: https://www.producedept.co
• Kurt Elster: https://kurtelster.com
• Meta Ads Manager: https://www.facebook.com/business/tools/ads-manager
• Shopify Meta Channel: https://www.shopify.com/facebook-instagram

Work with Kurt:

• Apply to work with Kurt: https://ethercycle.com/apply
• Join the newsletter: https://kurtelster.com