Kurt Bullock

Kurt Bullock, an ad strategist from Produce Dept, specializes in enhancing Meta Ads for e-commerce. He reveals how Meta’s new AI-driven ad system, Andromeda, is changing targeting and scale. Discover the shift towards creative content and algorithm-driven strategies allowing lesser-known brands to thrive. Kurt discusses the importance of machine learning for optimizing ads based on shopping behavior and the integration challenges of AI in maintaining brand consistency. Insightful tips on engaging diverse audiences make this an essential listen for Shopify merchants.