How I Built This with Guy Raz Bumble: Whitney Wolfe (2017)
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Apr 22, 2019 
Whitney Wolfe Heard, the dynamic founder of Bumble and a key player in Tinder’s early days, shares her journey from adversity to empowerment. After facing challenges and harassment at Tinder, she launched Bumble, where women take the lead in dating. Whitney discusses the innovative design of Bumble and its mission to promote kindness. She also reflects on the app's incredible growth and its significant cultural impact. Plus, hear about Lyon's unique business of portable vinyl recording, adding a creative twist to the conversation!
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Chance Encounter
- Whitney Wolfe met the future CEO of Tinder, Sean Radd, at a dinner party in LA.
- She leveraged this connection into a marketing job at his incubator, initially working on a consumer loyalty app called Cardify.
Shifting Gears
- Whitney Wolfe's initial focus was on Cardify, a digital punch card app, but it struggled to gain traction due to complex logistics.
- The team then shifted focus to a dating app called Matchbox, later Tinder, inspired by the success of platforms like Instagram.
Grassroots Marketing
- Whitney Wolfe pitched a sorority/fraternity rollout strategy for Tinder at SMU, her alma mater.
- Her grassroots marketing efforts, including flyers and direct pitches, led to a significant increase in downloads, demonstrating the power of targeted marketing.